7 Eleven: Oreo x Coca Cola
"Oreo x Coca Cola" is an adrenaline-fueled visual narrative that takes you behind the scenes of the exhilarating world of 7 Eleven's Car Community with the delight of Oreos & Coca Cola. From the roar of the engines to the thrill of the track, this project offers a front-row seat to the world of Oreo & Coca Cola merging together for a limited time to be "Besties".
Circumstance:
The "Oreo x Coca Cola" campaign brought together two iconic brands, merging them within the dynamic setting of the 7 Eleven Car Community. This visual narrative showcased the partnership between Oreo and Coca Cola for a limited-time promotion, focusing on the thrill of cars, the roar of engines, and the nostalgic delight of Oreos and Coca Cola. The objective was to highlight the collaboration in a way that resonated with both car enthusiasts and casual consumers, using product placement and brand storytelling to engage the audience.
Action:
The campaign required detailed photography and videography to capture the essence of the collaboration and 7 Eleven’s involvement. Product placement shots were taken, focusing on Oreo packs, Coke cans, and Slurpees within the cars, on car hoods, and at various creative angles. The cars were staged at key locations, including in front of the 7 Eleven storefront, at gas pumps, and in front of the 7 Eleven headquarters. Additional footage was captured of customers purchasing Slurpees, interacting with the cars, and participating in the event. The video clips included 7 Eleven team members engaging with the cars and footage from the event inside the Irving HQ for the campaign's launch party. The entire visual narrative aimed to create a dynamic and adrenaline-filled atmosphere that complemented the brands' synergy.
Result:
The visual content successfully captured the excitement and energy of the Oreo x Coca Cola collaboration, blending the thrill of car culture with the playful essence of the two brands. The product placement shots effectively showcased the partnership, while the footage from the 7 Eleven events highlighted the community engagement. The final imagery and video content resonated with the target audience, bringing the "Besties" campaign to life in an exciting and memorable way. The campaign strengthened the partnership between Oreo, Coca Cola, and 7 Eleven, generating buzz around the collaboration and enhancing brand visibility in a fun, community-driven context.