Sweet Memes

Circumstance

Sweet Memes, a new and growing local brand, wanted to increase foot traffic to their boba tea shop and drive engagement on social media. They needed a unique approach to differentiate their brand in a crowded market, filled with similar boba shops and bakeries. The goal was to craft a memorable, sharable campaign to connect with younger audiences who are active on social media, while highlighting their signature drinks and pastries.

Action

To create buzz around Sweet Memes, we launched the "Boba Bliss" campaign. This included:

• Visual storytelling: Developed a visually engaging social media strategy that focused on vibrant images, short-form videos, and behind-the-scenes footage showcasing the making of the drinks and pastries.

• User-generated content: Encouraged customers to share their experiences using the hashtag #BobaBliss, with incentives like discounts and prizes for the best posts.

• Engaging captions and posts: Created humorous, relatable, and shareable content that played on internet culture, meme culture, and food trends to build rapport with the audience.

Result

The "Boba Bliss" campaign led to significant results:

• Social media growth: Sweet Memes’ Instagram followers grew by 30% within the first two months, and engagement rates on posts increased by 45%.

• Increased foot traffic: The store saw a 25% rise in customers during the campaign, many of whom mentioned discovering Sweet Memes through social media.

• Brand awareness: The campaign generated thousands of views and shares, resulting in wider recognition within the community, making Sweet Memes a go-to spot for boba drinks and pastries.

This strategic approach to social media marketing helped position Sweet Memes as a memorable and fun brand in a competitive market.