HBO: SXSW Coffee House
HBO Max's activation in Austin celebrated LGBTQIA+ and Latinx communities. The Coffeehouse showcased art inspired by HBO Max titles. Discussions with Lena Waithe and Gabriel Luna explored storytelling and technology-culture intersection. Parties, brunches, and performances were festival the highlights.
[Client]
HBO
[Year]
2023
[Services]
Event Videography, Livestreaming, and Content Production
[Catagory]
Event
Project Scope: The project encompassed the following critical elements:
Event Videography/Photography: Capturing keynote speeches, panel discussions, workshops, and the overall ambiance of the event.
Live Streaming: Broadcasting selected sessions in real-time to a global online audience.
Post-Event Content Production: Crafting engaging highlight reels, session summaries, and promotional content from the event footage.
Project Execution:
Pre-Event Planning:
Collaborative meetings with the client to define event objectives and content priorities.
Strategic planning to identify key sessions for live streaming and production schedules.
Selection of equipment and setup for optimal coverage.
Event Coverage:
Skilled videographers & photographers captured all significant sessions, interactions, and the vibrant atmosphere.
Live streaming of keynote addresses, select panel discussions, and interactive Q&A sessions.
On-site editing for real-time creation of highlight clips for immediate social media sharing.
Post-Production:
Comprehensive video editing to craft captivating highlight reels, session summaries, and promotional content.
Integration of branding elements, graphics, and music to enhance the final products.
Video optimization for distribution across various digital platforms.
Distribution:
Live streaming of the event on the HBO's Social Media.
Uploading of highlight reels, session summaries, and promotional clips to the client's website and social media channels.
Implementation of targeted advertising campaigns to maximize reach.
Project Outcome: The combination of comprehensive event videography, photography, live streaming, and post-event content production services resulted in significant achievements for HBO SXSW 2023:
2,435 attendees engaged with the brand directly during the activation, with many staying connected through social media.
The real-time social media coverage and influencer partnerships generated 758 earned pieces of content, extending the event’s reach far beyond the venue.
The campaign achieved a staggering 1 billion impressions, driving significant visibility for HBO Max and its commitment to diverse storytelling.
The event generated $38 million in earned media value, showcasing the effectiveness of the production and marketing strategy in amplifying the brand’s impact.
Client Satisfaction: HBO expressed their utmost satisfaction with the quality, professionalism, and creativity of the services provided and looks forward to a continued partnership for future events.
The strategic blend of live event coverage, social media amplification, and professional production made the HBO Max Coffeehouse a powerful activation that resonated with the LGBTQIA+ and Latinx communities, both in Austin and beyond.
Snaps From the Project
"Our collaboration with you for the HBO SXSW 2023 was a resounding success. Their event videography, photography, live streaming, and post-event content production services added exceptional value to our event. The global engagement, insightful content, and seamless execution exceeded our expectations. We're thrilled with the results and eagerly anticipate our continued partnership."
Sarah Mitchell, Director of Events
