P.Terrys
P. Terry’s, a popular burger chain, approached our creative agency to develop a campaign centered on their burger meals and menu items. The project involved creating a vibrant photoshoot and engaging short-form video reels. The aim was to showcase the freshness and quality of their offerings, engage followers, and drive more customer traffic to their locations. Through compelling visual content, the campaign strengthened P. Terry’s brand presence and attracted a wider audience on social media platforms.
[Client]
PTerrys
[Year]
2023
[Services]
Social Media Video Reel Production and Promotion
[Catagory]
Social Media
Project Objectives:
Develop a captivating photoshoot that highlight the appeal and quality of P. Terry’s burger meals and menu items.
Develop a captivating reels that highlight the appeal and quality of P. Terry’s burger meals and menu items.
Showcase P. Terry's brand identity through fresh, visually compelling content to drive audience engagement.
Increase brand visibility, attract new customers, and encourage current followers to visit P. Terry’s locations.
Promote the campaign across social media platforms to maximize reach and impact.
Project Scope:
Content:
Collaborate with us to gather video clips, graphics, and highlights from their recent campaigns.
Create a storyboard and script to structure the video reel's narrative.
High-quality photos of P. Terry’s popular burger meals and sides, as well as short-form reels for social media platforms to create engaging, scroll-stopping visuals.
Design:
Conceptualized layouts to capture the freshness and appeal of the food.
Using bright lighting and minimalist backgrounds to emphasize the product.
Design visually appealing graphics and animations to enhance the video's visual appeal.
Incorporate on-brand colors and elements to maintain brand consistency.
Ensure smooth transitions between campaign highlights and statistics.
Post-production:
Edit the video clips and animations into a concise and engaging reel.
Add background music and sound effects to create a dynamic and energetic atmosphere.
Include text overlays to highlight key campaign metrics and successes.
Ensure the final reel aligns with industry standards for social media promotion.
Distribution and Promotion:
Launch the video reel on P. Terrys' social media profiles, including LinkedIn, Twitter, and YouTube.
Implement targeted advertising campaigns to reach potential clients interested in digital marketing services.
Share the reel during industry events, webinars, and client presentations.
Encourage viewers to connect with the agency for inquiries and consultations.
Results: The “P. Terry’s Burger Showcase” campaign generated notable engagement and interest. Within the first month, the photos and reels collectively received over 50,000 views and substantial shares across social media platforms. P. Terry’s reported a 15% increase in foot traffic and online orders, attributed to the campaign's success. The visual content strengthened P. Terry’s brand image, driving customer interest and reinforcing the brand’s position as a local favorite for quality, fresh fast food.
Lessons Learned:
Collaboration with the client to gather and curate content is essential for creating an effective video reel.
Engaging graphics and animations can enhance the visual appeal and storytelling of a reel.
Leveraging targeted advertising and industry events can amplify the video's reach and impact.
This case study demonstrates how a well-crafted video reel can effectively showcase an agency's expertise, attract potential clients, and drive engagement on social media platforms.
Snaps From the Project
“Lewis Guapo truly exceeded our expectations with the creation of our 'P. Terry’s Burger Showcase' campaign. Their ability to capture the essence of our menu through stunning photography and engaging video reels was outstanding. The content effectively communicated our brand's quality and freshness, driving significant customer engagement and increased foot traffic. We’re grateful for their professionalism and creativity, which has enhanced our brand’s presence and connection with our audience.”
Todd Coever, CEO, P. Terrys
